Copy Writing

Educate. Motivate. Donate! You want your words to do something.

I can help. I’ll help you communicate with your audiences through tight, clear, compelling language. I specialize in online copy – e-mail and Web sites – and have a broad background in print materials such as press kits, newsletters, annual reports, case studies, features and white papers.

E-Mail

The good ones make it look easy. Smooth. Sexy. But e-mail is no walk in the park. Part art, part science, successful e-mail marketing requires a skilled hand, steady focus, the right tools for the job and a generous dash of oomph.

Here’s how I can help:

• GOALS & SCHEDULE Establish priorities for e-mail campaign and set a 12-month online content schedule to meet those goals.
• SERVICE PROVIDER SET UP For standalone e-mailing I love MailChimp. Extraordinary feature set at a great price, especially for nonprofits. If you have fundraising and advocacy needs (particularly state and federal district matching) Democracy in Action is an excellent choice.
• CUSTOM E-MAIL WRAPPER DESIGN 
I’ll work with designers to create custom e-mail template(s) to help match your visual branding and achieve e-mail campaign goals.
• LIST GROWTH
 Analyze offline and online opportunities for list growth such events, newsletters, advocacy campaigns, polls and surveys, e-mail signatures, social networks, co-registration, et. al.
• OPTIMIZE SUBSCRIBE/UNSUBSCRIBE
R eview methods for subscribing and unsubscribing to your e-mail list. Recommend enhancements.
• COPY & SUBJECT LINE STRATEGY 
Advise on best practices in From, Subject Line, Copy and Links.
• EVALUATION 
Establish benchmarks and targets to evaluate and gauge progress and success.

Leverage social media tools such as Facebook, YouTube, Flickr and Delicious to promote, educate, recruit, engage and fundraise.

Online Donations

ONLINE DONATION SETUP
Get the
OPTIMIZE DONATION PAGE 
Review main donation pages. Recommend text and creative enhancements.
Campaign & Project Management
Expert help with print and Web site production, redesigns, service/product launches, public education and outreach campaigns.