Copy Writing

Educate. Motivate. Donate! You want your words to do something.

I can help. Communicate with your audiences through tight, clear, compelling language. I specialize in online copy – e-mail and Web sites – and have a broad background in print materials such as press kits, newsletters, annual reports, case studies, features and white papers.

E-Mail

The good ones make it look easy. Smooth. Sexy. But e-mail is no walk in the park. Part art, part science, successful e-mail marketing requires a skilled hand, steady focus, the right tools for the job and a generous dash of oomph.

Here’s how I can help:

• GOALS & SCHEDULE Establish priorities for e-mail campaign and set an online editorial content schedule to meet those goals.
• SERVICE PROVIDER SET UP For standalone e-mailing I love MailChimp. Extraordinary feature set at a great price, especially for nonprofits. If you have fundraising and advocacy needs (particularly state and federal district matching) Democracy in Action is an excellent choice.
• CUSTOM E-MAIL WRAPPER DESIGN I’ll work with designers to create custom e-mail template(s) to help match your visual branding and achieve e-mail campaign goals.
• LIST GROWTH Analyze offline and online opportunities for list growth such events, newsletters, advocacy campaigns, polls and surveys, e-mail signatures, social networks and co-registration.
• OPTIMIZE SUBSCRIBE/UNSUBSCRIBE
R review methods for subscribing and unsubscribing to your e-mail list. Recommend enhancements.

Facebook, Twitter, YouTube

You know your supposed to have some kind of presence on Facebook, but you haven’t the foggiest idea of where to begin. Ditto for Twitter, YouTube and the other big social networks.

Get established. Learn the lingo. Listen. Engage.

Campaign & Project Management

Put up a site in a flash and generate 5,000 letters to the governor. Hold up the fort while your online marketer is on leave. Agencies and organizations alike trust me (and my team of free agents) with print and Web site production, redesigns, service/product launches, public education and outreach campaigns.