TOOL TUESDAY: Ridiculously Easy Online Forms With Wufoo

September 27, 2011 by

Tool Tuesday features digital tools I actually use and recommend to my clients. No one pays me to say these things. I just like sharing.  

Wufoo Logo

CONFESSION: I know enough HTML to get into trouble, deep trouble. And forms totally confound me.

Thankfully, a few years ago I found Wufoo.

Wufoo makes collecting information on the Internet easy. All the little bits that drive you nuts about forms – making it work on all platforms, error correcting, confirmation pages and emails, and so much more – are all handled beautifully. You don’t need to know html or style sheets to make an awesome form that does what you want it to do.

You can build your own form from scratch using the Form Builder, which looks like this…

Or choose a base form from Wufoo’s huge Form Gallery, which includes really solid forms for:

  • Contact
  • Surveys
  • Invitations
  • Registrations
  • Online orders
  • Volunteer registration
  • Church visitors
  • Complaints

Here’s a quick peek at the Registrations category of the Form Gallery:

Wufoo Gallery

I started using Wufoo because I found the contact forms and modules in WordPress, Drupal and Joomla were remarkably rigid. Wufoo let me customize to my heart’s content and embed the form right back into a website.

PRICING

A basic account – 1 user, 3 forms, 10 fields and 100 entries – is free. The next level of account is only $14.95/month, and you can upgrade, downgrade or cancel at any time. Click here for Wufoo pricing.

6 WUFOO BELLS & WHISTLES I LOVE

  1. Host your form on Wufoo or embed a snippet of code on your website
  2. Integrates with PayPal, Google Checkout and Authorize.net for payment processing
  3. Reports
  4. Notifications
  5. Adding social media sharing buttons to a form’s confirmation landing page
  6. Integrates with MailChimp, Twitter and other web apps

3 PEARLS OF WISDOM

  1. Test Your Form, with friends, more than once…don’t be lazy (conversely, tell someone politely when you see a mistake on their form)
  2. Don’t Ask For More Data Than You Will Use, or people get cranky and leave
  3. Make it Work, use those confirmation emails and confirmation pages to engage people more deeply (ask them to share, thank them profusely, invite them to learn more on your site)

Now go forth and collect info with ease and confidence – you are form genius!



TOOL TUESDAY: Wordle Turns Words Into Art

September 20, 2011 by

Wordle logoHard pressed to come up with an image for your blog post or email newsletter? Try Worldle, a toy for generating word clouds from text.

  1. Go to Wordle
  2. Paste in a bunch of text, plug in the URL of a website or blog post, or enter the user name of a Delicious user (Delicious is a social bookmarking service)
  3. Make a word cloud
  4. Play with fonts, color schemes and layouts
  5. Make a screen capture
  6. Adjust size as needed in your photo editing program (if you don’t have one, read my blog post about Picnik)
  7. Upload to your blog or website

They don’t even have to be your words! Grab the text of a political speech or a news story. Word clouds are very good at instantly finding themes. Here’s the text of the press release for President Obama’s American Jobs Act made into a Wordle:

American Jobs Act Wordle

10 IDEAS FOR WORD SOURCES

  1. Print newsletter
  2. Appeal
  3. Blog post
  4. About page
  5. Press release
  6. News story
  7. Speech
  8. Staff bios
  9. Book excerpt
  10. Delicious user (see my Wordle below, based on http://www.delicious.com/karvetski)

Wordle

Be sure to browse the Wordle gallery for inspiration. Even more fun is this Google Images search for Wordles.



TOOL TUESDAY: Turn Your Print Pieces into Google Juice With Scribd

July 19, 2011 by

Before blogging and Tweeting and Facebook, there was paper. Remember newsletters, annual reports, brochures, guides and white papers?

Scribd logoThere are great stories in print pieces, keyword-rich content that could help your nonprofit or business get found by search engines, and therefore donors, volunteers and customers. Google juice! But all those beautiful keywords remain trapped in dead wood and dry ink.

Google Juice
Photo credit: Johannes P. Osterhoff

You’ve also spent time and money designing your print pieces. Reconstructing them for web consumption can be costly and time-consuming. In many cases the content is simply too long for viewing online.

Sure you can turn your document into a pdf and post it online. But that puts a small hurdle in front of your visitor. Your visitor must download the document, and some folks will choose not to take the leap.

There’s a better option.

Turn your print pieces into Google juice with Scribd.

Scribd publishes your document online with your formatting intact. Fonts and graphics stay put. The service surrounds your document with features that make it findable (keywords, descriptions, categories), shareable (Facebook, Twitter, email, download), sticky (follow), social (comments), measurable (stats) and portable (embedding).

The American Red Cross posts safety checklists, disaster relief reports and white papers to its Scribd channel. (via Wendy Harman @wharman)

Here’s a sample of a Red Cross document hosted on Scribd and embedded on this blog:

Wildfire Safety

Check out what these nonprofits are doing with Scribd:

Scribd accepts a wide array of file formats:

  • Adobe PDF (.pdf)
  • Adobe PostScript (.ps)
  • Microsoft Word (.doc/ .docx)
  • Microsoft PowerPoint (.ppt/.pps/.pptx)
  • Microsoft Excel (.xls/.xlsx)
  • OpenOffice Text Document (.odt, .sxw)
  • OpenOffice Presentation Document (.odp, .sxi)
  • OpenOffice Spreadsheet (.ods, .sxc)
  • All OpenDocument formats
  • Plain text (.txt)
  • Rich text format (.rtf)

Categories include presentations, books, business/law, creative writing, government docs, puzzles, recipes, speeches and op-ed pieces. Topics include business and marketing; cooking, food and wine; parenting; news, politics and nonprofits; and self help.

I highly recommend starting with Scribd 101, which links to related guides for uploading, sharing and stats, among others.

Give yourself time to learn how Scribd works, and if you want to convert some newsletters or annual reports, start with recent publications and work your way backwards. Your new stuff is probably the most topical.

Think strategically about why you are putting particular documents online. Let your supporters know about your newly available content by mentioning it in your online newsletter, Facebook page and Twitter feed.

Give your print content wings! Good luck.



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