Archive for Evaluation
SHOW ME THE STATS: Survey Says Evaluation Key to Increasing Support for Marketing
Nancy Schwartz’s marketing survey results are in. And they tell us we have some work to do.
The most significant finding in the report is that marketing and communications professionals are frustrated by the lack of support for our campaigns and budgets, but we don’t do the evaluation that generates that support. Here are a [...]
Links for Friday, 05-19-06
These are getting kind of long, so I’ve tried to arrange by subject. It’s far from perfect, but better than scatter shot. Hope it helps. -kk
VIRAL MARKETING
What’s an Online Community’s Value?
http://www.clickz.com/experts/crm/actionable_analysis/print.php/3606596 “What metrics should you consider when gauging the impact of your online community and assessing the value it has on you [...]
Links for Thursday, 05-11-06
Al Gore launches new climate campaign
http://www.grist.org/news/daily/2006/05/10/?source=rss#2 "Launched with profits from Al Gore’s new movie and book, a new group called Alliance for Climate Protection plans to spend big bucks on advertising and grassroots organizing in an attempt to impart the dangers of climate chaos to the American public." Includes link to original Wall Street [...]
