Archive for E-mail marketing
THOU SHALT NOT CUT AND PASTE E-MAIL COPY STRAIGHT FROM WORD
I’m slogging through a mountain of e-mail newsletters and came across this great article from Marketing Sherpa, one of my favorite newsletters:
New Research Shows 53% of Email Subject Lines Broken + How to Fix Yours(open access to the article until Tuesday, June 19)
Raise your hand if this has happened to you. Copy text from [...]
INSPIRATION FROM THE PRESIDENTIAL CAMPAIGNS: Dinner with Obama for as Little as $5
The ‘08 presidential race continues to yield great marketing and communications ideas for nonprofits.
I’ve signed up for e-mail for a number of the candidates, and frankly don’t read all of them. I don’t know how the campaigns think that all but the most fervent politicos can keep up with the steady stream of e-mail being [...]
Tips for SPAM-Free E-mail Campaigns
From GroundSpring’s March enewsletter:
Send email only to those who have given you permission (affirmative consent) Your safest bet in reaching a large audience is to have a double-opt in: ask and then re-ask for their desire to be added to your list by sending them a confirmation email. Document the opt-in, especially off-line requests.
Be [...]
