Archive for CRM
Links for Wednesday, 07-12-06
Sorry for the prolonged absence. Had to take care of my most important gig — being a mommy.
Care2 Petition Helps Prevent National Park Service Changes
http://www.frogloop.com/care2blog/2006/7/6/care2-petition-helps-prevent-national-park-service-changes.html“Through this experience, Americans now realize not only that they cannot take their parks for granted, but how powerful they can be within our democracy when they have a consensus [...]
Links for Sunday, 06-04-06
The Marketing of “An Inconvenient Truth”
http://rohitbhargava.typepad.com/weblog/2006/06/lessons_in_mark.html “An engaging campaign that may serve as a model for other documentary releases, as well as social marketers focused on raising awareness about a particular issue. Here are a few tactics and lessons I was particularly engaged by:”
The Thing About Coupons
http://sethgodin.typepad.com/seths_blog/2006/06/the_thing_about.html “A coupon can mean [...]
Links for Friday, 05-19-06
These are getting kind of long, so I’ve tried to arrange by subject. It’s far from perfect, but better than scatter shot. Hope it helps. -kk
VIRAL MARKETING
What’s an Online Community’s Value?
http://www.clickz.com/experts/crm/actionable_analysis/print.php/3606596 “What metrics should you consider when gauging the impact of your online community and assessing the value it has on you [...]
