Now you could study Shakespeare and be quite elite
And you can charm the critics and have nothin’ to eat
Just slip on a banana peel
The world’s at your feet
Make ‘em laugh
Make ‘em laugh
Make ‘em laugh
-”Make ‘Em Laugh” from Singing in the Rain
There’s quite a bit of sound communications strategy in those whimsical lyrics. When you make people laugh, they really pay attention to you.
Done right, humor can be a powerful tool for advancing your nonprofit mission. It can break down walls, puncture an argument or bind people together.
On the flip side, when humor goes wrong, it can embarrass, or worse, descend into PR nightmare.
Humor has a certain fragility, an evasiveness which one had best respect. Essentially, it is a complete mystery. -E.B. White
Earlier this month I teamed with Kivi Leroux Miller of Nonprofit Marketing Guide to present “Funny Ha-Ha: How to Use Humor in Nonprofit Communications.” The full webinar recording is available with the Nonprofit Marketing Guide All-Access Pass (click here for details), which is a wicked good training package for busy nonprofits.
In the presentation I give over a dozen examples of nonprofit humor – the good, the bad and the, “Oh no they didn’t.” Here’s one of my favorites:
Sponsored by Left Action, the campaign seized on an outrageous statement by provocative conservative commentator Ann Coulter. According to Left Action founder John Hlinko, “Go Fukushima Yourself” was a smashing success at recruiting new Facebook fans, email subscribers and Twitter followers.
There’s tons of advice on why humor works, why it fails and my top do’s (do know your audience) and do nots (don’t do humor just for fun – have a purpose).
So get that All Access Pass and make ‘em laugh!
Got a funny campaign? Send me your samples! I’m always looking for fresh, funny material. Tell me about it in the comments below.










