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Archive for June, 2007

THOU SHALT NOT CUT AND PASTE E-MAIL COPY STRAIGHT FROM WORD

I’m slogging through a mountain of e-mail newsletters and came across this great article from Marketing Sherpa, one of my favorite newsletters:
New Research Shows 53% of Email Subject Lines Broken + How to Fix Yours(open access to the article until Tuesday, June 19)
Raise your hand if this has happened to you. Copy text from [...]

REQUEST FOR PROPOSALS: Teaching the Hudson Valley

The Greenway Heritage Conservancy HRV, Inc. and its partners in Teaching the Hudson Valley seek a creative, experienced consultant to design and build a new online lesson plan service for THV’s web site, redesign its existing site, and create a new logo for electronic and print use.
The deadline for submitting proposals is Monday, July 9.
RFP [...]

INSPIRATION FROM THE PRESIDENTIAL CAMPAIGNS: Dinner with Obama for as Little as $5

The ‘08 presidential race continues to yield great marketing and communications ideas for nonprofits.
I’ve signed up for e-mail for a number of the candidates, and frankly don’t read all of them. I don’t know how the campaigns think that all but the most fervent politicos can keep up with the steady stream of e-mail being [...]



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