Archive for September, 2006
Greenpeace Goes for a Greener Apple
I love Macs. I write on a PowerBook. I love my iPod. I watch the Apple ads on on Apple’s Web site. I’m enamored with Apple’s sense of design.
But I’m not pleased with the company’s lack of environmental leadership. If Apple is so cutting edge, why isn’t it more green? The folks at Greenpeace are [...]
Links for Thursday, 09-28-06
Social Media Optimization Challenges
http://social-media-optimization.com/2006/09/social-media-optimization-challenges/ “Madison Avenue was built upon the idea of a carefully crafted message…In a social media environment, the conversation is two way.”
Real-Life RSS Marketing [...]
Links for Monday, 09-11-06
The Results of Refuting versus Relishing
http://brandautopsy.typepad.com/brandautopsy/2006/09/the_results_of_.html “The results of Coke refuting and then creating their own thing versus Mentos relishing and creating a promotion that rode the wave of momentum from the Diet Coke/Mentos viral video are startling.”
A Brimming Cup of Tribal Knowledge
http://brainsonfire.com/blog/a-brimming-cup-of-tribal-knowledge/ “One particularly meaty lesson from the book is “Keep your Marketing Authentic”. [...]
